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Diet-Rite Cola
Photographer: Mark Stroup
Date: February 19, 2006
Place: 601 52nd St., Lawrenceville, Pittsburgh
Why this sign?
I love the corrugated metal. I also like that it's not Pepsi or Coke. Sometimes I order RC Cola in a restaurant just so I don't have to ask, "Do you have Coke or Pepsi?" Once I actually got RC. This picture is on the side of the Bloomfield Market, which is named after the owner, and not because it's only a mile and a half away from Pittsburgh's Bloomfield neighborhood.
Posted by Mark at April 18, 2006 10:29 AM